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About Veloura

About Us

For style-conscious, sustainability-driven buyers seeking timeless luxury, Valoura Jewelry is a curated digital boutique of authenticated, pre-loved designer and high-end jewelry that combines the refinement of a fashion house with the values of conscious consumerism. Unlike mass resale platforms or traditional jewellers, we offer a selective, story-rich collection focused on quality, provenance, and uniqueness.
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We are Certified GIA Diamond Buyers with over 20 years of experience.

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Our Brand Value

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Transparency

Luxury

Sustainability

Elegance

Luxury

Mission & Goals

To bring timeless designer elegance to modern, conscious shoppers by curating authenticated resale jewelry with refined presentation, education, and accessible glamor.

Authentication at Veloura

Each product team runs their own authentication process. Each team has decades of experience in its respective category and follows the most stringent practices when evaluating and authenticating products

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Initial Review

With more than 17 years of expertise, our specialists meticulously examine every piece of jewelry to ensure authenticity and quality.

Our experts assess each piece with precision—examining its metal content (weight and purity), hallmarks, condition, and provenance.

Physical Evaluation

After the initial review, each item undergoes a second, more rigorous examination by our specialized experts. This stage includes:

  • Verification: All details from the initial review are carefully re-checked for accuracy.
  • X-Ray Testing: Every piece is scanned to confirm the authenticity of its components and verify the precise metal content.
  • Valuation: Taking into account metal, hallmarks, condition, and provenance, our experts determine the true value of the piece.

Only after passing this uncompromising process is an item deemed worthy to be offered to you.

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